RUNNING a family is similar to running a business with so many priorities that need to be coordinated.
There are many reasons to build a family business, including working with your children, other friends you know and respect, as well as creating a legacy and building generational wealth. There are certain processes you need to have in place in order to give your children the tools to one day run your business.
Solomon Women reached out to owner of SIOFA family owned business, Jenny Berry Kasilea, to dig up everything you need to know about running a successful family business. She is a specialised local craftswoman who makes bead and seashell necklaces, earrings; paper-made hand bungles including other handmade products.
“I have started my small family business in 2012 and so far, I have enjoyed being a craftswoman and a businesswoman at the same time. To be able to make use of my talent – based on my practical knowledge and skills. I believe that to be able to come this far is a great achievement for both the business and my family,” she said.
Jenny is an active member of the Solomon Islands Women in Business Association (SIWIBA). As a member she has been so fortunate to attend specialised trainings in the trades of craft making.
“In 2015, I was selected to attend a one-week chisel crafting workshop in Indonesia. The training was one of my key achievements as a member of SIWIBA. I have greatly benefited from the training workshop; it has improved my hand skills and knowledge as an artist.
“I believe the undergone workshop has contributed to the positive success of the SIOFA – family owned business,” she added.
She recalled that it was not that easy at the initial stages that led to the set up of the business; I had learnt to make sacrifices to overcome my challenges.
“I have been a struggling mother for my family ever since I got married. My husband used to be employed but had to stop due to his health issue. He had been supporting me a lot and we worked closely together,” she said.
Most of Jenny’s products are been displayed and sold at her private business stall located at the Art Gallery compound in Honiara.
Her well-managed efforts in running the family business has enable her to expand the revenue base of her family income.
“I have managed to build three small permanent houses at Kofiloko, East Honiara, which are now being put out to rent. The money I receive goes for the welfare of my children,” she said.
She encouraged local women entrepreneurs in the country who have the inability to be a member of SIWIBA to register their affiliation with the Business Association.
“Networking and marketing opportunities, training options, improved business opportunity, social connections to exchange information and share insights with customers are the number reasons local women entrepreneurs should join the Business Association,” she said.
